Can Advertising On Google Maps Open A New Revenue Stream For The Company ?

In a recent post on its company blog, Alphabet Inc.’s subsidiary Google stated that it is experimenting with “Promoted Pins” on Google Maps, which will allow local businesses to reach consumers with the pin popping up on Maps when the consumer is near the advertiser’s location. The company believes that as online to offline interactions increase, it is the right time to exploit commercial opportunities in this context. While Google has not yet revealed when the ads on Google Maps will st...